Barry's cool program and marketing ideas

[goodman441]

Well, I wish I knew exactly how to do that.....based on my previous experience, I suck at promoting....Would like to find about 10 Super Affiliates that could help....

[goodman441]

I send out to my email list of over 3500, and cannot get 100 people to even open the email...overall open rate of like 5% and not very responsive.

[TigerSoftware]

I send out to my email list of over 3500, and cannot get 100 people to even open the email...overall open rate of like 5% and not very responsive.

You should definitely touch on the filtering aspect.

http://profittigersystems.com/help/TSB/lessons/Filter_Editor.html

Maybe even add some charts.

Work on your marketing skills. That is one of the most important skills you can have. I think you have a winner here.

In fact, I think you should be charging a monthly subscription fee for updates.



Thomas

[goodman441]

Thanks for your encouragement. The last month of working on CB Data Shark has been a learning experience for sure. Thomas has been a huge help, and I was glad I got it working. I am looking forward to doing more programs with TSB. Good Ideas are elusive some times. I am weak on the sales pages and copywriting part, I would like to do more videos and really get good at that and feel comfortable doing it.

Thanks again for your encouragement....we all need that now and then.... :)

[Debbie]

Hey Barry,

I took a look at your site. What an awesome product!

How did you get the picture of the shark in the navigation?

And now... if you don't mind a few suggestions about your site...

I don't think the sales copy is strong enough for the product. (Sorry, I don't mean to hurt your feelings. I'd just really like to see you succeed with this.)

You need a benefit-driven headline above the video... that's crucial. You may also want to think about putting your first testimonial above the fold... which would mean getting rid of the header graphic... but it would start the sales process more quickly.

Also, I believe your video is too long. Based on my experience, I'd say 5 minutes max. You want to sell the software in the video, not do a tutorial or sell your affiliate program. You may also want a BUY link at the end of the video or right below it.

I also think it's a mistake to say at the end of the video that if this software isn't for you, join my affiliate program. You should never be negative about your own product. Assume they're going to buy.

Throughout the video and the sales copy, the major problem is that you spend too much time on the features (what the software does and how to use it from a technical standpoint). But you spend almost no time on the benefits.

Also, your first paragraph (after the date) talks about you instead of the customer.

I can't believe you're giving away lifetime updates for only $47. I hope you consider increasing the price substantially. Right now, it's a steal.

I'm not an affiliate marketer, but I think Chris Rempel of thelazymarketer.com could sell this to his list easily. This looks like a natural fit with his products.

Anyway, good luck. I hope you do well with your software.

Debbie

[goodman441]

Thanks Debbie, those are some very good suggestions and I will consider them all. I admit, I am not the best at the sales copy stuff....trying to get better. Here is what I planned:

Shorten video for sure.....that was really my first one and time got away with me....I notice I said the word "Basically" alot.

Put a buy button higher

Move a testominy up.

As for the price,,,I will consider raising it, I would have to get a price increae thru CLickBank,and set up
recurring product features and such.....

Everyone is telling me it is a winner, but i have only had 2 sales.....

What should i charge for it? initial and recurrring?

As for the shark, It is in TSB, i just added it....lol

Thanks,
Barry

[TigerSoftware]

Thanks Debbie, those are some very good suggestions and I will consider them all. I admit, I am not the best at the sales copy stuff....trying to get better. Here is what I planned:

Shorten video for sure.....that was really my first one and time got away with me....I notice I said the word "Basically" alot.

Put a buy button higher

Move a testominy up.

As for the price,,,I will consider raising it, I would have to get a price increae thru CLickBank,and set up
recurring product features and such.....

Everyone is telling me it is a winner, but i have only had 2 sales.....

What should i charge for it? initial and recurrring?

As for the shark, It is in TSB, i just added it....lol

Thanks,
Barry

I am moving this section to marketing so we can keep the bugs and the good stuff apart. hehe


Thomas

[TigerSoftware]

Thanks Debbie, those are some very good suggestions and I will consider them all. I admit, I am not the best at the sales copy stuff....trying to get better. Here is what I planned:

Shorten video for sure.....that was really my first one and time got away with me....I notice I said the word "Basically" alot.

Put a buy button higher

Move a testominy up.

As for the price,,,I will consider raising it, I would have to get a price increae thru CLickBank,and set up
recurring product features and such.....

Everyone is telling me it is a winner, but i have only had 2 sales.....

What should i charge for it? initial and recurrring?

As for the shark, It is in TSB, i just added it....lol

Thanks,
Barry

It depends on if you want to use this to build your list.

I would keep it at the price you are selling it at and charge a $5 recurring fee every month for updates. I would only update it every month.

The $5 fee won't be significantly high where most people won't think twice about spending it and continue spending it.

It would also depend on how much time it takes to gather the data.

You can sell to these people over and over again so this could be used as a lead magnet.


Thomas

[goodman441]

So, thru ClickBank I would set it up for $47 initial payment and $5 recurring? Should I pay 50% to affiliate for the recurring fee? Or Keep 100% of recurring...? Decisions decisions, Should i nention the recurring fee on the salespage anywhere?

Thanks,
Barry

[TigerSoftware]

So, thru ClickBank I would set it up for $47 initial payment and $5 recurring? Should I pay 50% to affiliate for the recurring fee? Or Keep 100% of recurring...? Decisions decisions, Should i nention the recurring fee on the salespage anywhere?

Thanks,
Barry

I would bump up (double it) the recurring if you plan on using affiliates.

The more numbers you get like stick rate the more affiliates will promote it.


Thomas

[Debbie]

I send out to my email list of over 3500, and cannot get 100 people to even open the email...overall open rate of like 5% and not very responsive.

Maybe you should remail with a different subject line. You could even try 2 different subject lines and mail each to only part of the list as a type of split test.

By the way, how did you build your list?

A lot of people use giveaways and things like that. But even though they build big lists, the lists aren't responsive because you get a lot of freebie-seekers.

As to pricing, Thomas has so much experience with software that it's probably best if I refrain from offering another pricing opinion.

Debbie

[TigerSoftware]

Maybe you should remail with a different subject line. You could even try 2 different subject lines and mail each to only part of the list as a type of split test.

By the way, how did you build your list?

A lot of people use giveaways and things like that. But even though they build big lists, the lists aren't responsive because you get a lot of freebie-seekers.

As to pricing, Thomas has so much experience with software that it's probably best if I refrain from offering another pricing opinion.

Debbie

No reason to not talk about pricing Debbie. Software is all over the board when it comes to pricing just like any other product.

Give him something to split test with. hehe

[TigerSoftware]

I would recommend adding some charts and/or reports as an upsell. :)


This could be your professional version.



Thomas

[howdab2]

Hey,

I haven't been inhere lately, but would like to take a look at barry's program..
where is the link to the site etc?

[goodman441]

My site is cbdatashark.com......working on a new video for my index page.....

Thanks,
Barry

[howdab2]

Thanks Barry!

Just gave the video a look, I agree that you do have a winner!

Being into affiliate marketing, its defintely something I would buy!

Would be glad to help you market that, i.e. become an affiliate, etc....

Will be able to sit thru the whole vid after dinner :)

Also... I hope I can make something that advanced with my TSB someday!

Howard

[goodman441]

Thanks Howard, start marketing it if you would, It is selling thru clickbank......I am in the process of re-doing the video on the front page because it is too long.....should have it done shortly.

You can do a program like this and better with TSB, the learning curve is a good one, I am still learning every day.....

thanks,
Barry

[goodman441]

I have my new shorter video up....one take! What!!!!!

I need to loosen up.......but it will have to do for now....lol

[howdab2]

Barry, is there help file/pdf/user manual with cb shark?


Howard

[goodman441]

As of right now there is not. I plan on building video help files in the near future. If anyone has questions they can come directly to me....and I will answer them....

Thanks,
Barry

[goodman441]

Do you think changing CB Data Shark to a inital payment then $10 recurring will descrease the appeal of it....and have less sales? I am wondering if i should just stay with $47, I have only sold 4 copies so far.....making it recurring might hurt it? Need some feedback!

Thanks,
Barry

[goodman441]

I went ahead and changed it to $47 with $10 monthly for updates.

[howdab2]

Barry,

How often will there be database updates?

I have only sold 4 copies so far.....making it recurring might hurt it?

How long have you been marketing CB shark?
What kind of traffic do you get to your sales page?
Are you doing PPC, or just SEO, etc?

I don't think a recurring would hurt,
it's just something you will have to test market...

Depending on how long you have been promoting it,
and how much targeted traffic you have been getting,
I don't know if 4 sales would justify changing the price
point yet, without knowing more about your traffic/promo...

There is a good place to get some affiliates,its jvnotifypro.com , you can sign up free,
promnote other product launches, post your own product launch
, and get affiliates to promote to their lists, maybe have a launch where you
only charge a one time fee, and make it known that the product will go up in price and have a monthly reccuring fee after so many days into the launch, etc.. all kinds of ways to slice and dice it...

but give at least a couple weeks for affiliates to signup if you do a launch, or you could just announce the product and go for the $47 w/ reccuring and see how it works for you..
IMO, test price points with a product launch and see what works best...

Thats not the only place to get JV's/affiliates, but is one of the more reccomended places to get decent affilaites, etc...


Hope that helps,

Howard

[goodman441]

Thanks for the feedback, I will be doing updates at least one a week.....more if i can. right now I am doing it every 3-4 days.....

I have only been marketing it for a little over a week. I have sent to my list of 3500, not much response. I am running adwords ads right now and not getting many clicks. That is all I have done.

Did I notice that you bought a copy of CB Data Shark?

Barry

[howdab2]

Thx for the info... Ill pm you...

[TigerSoftware]

Barry, you should test the price points, the sales copy and everything else you can.

Get the process converting great and the affiliates will line up to send you traffic..

The software was the easy part. :)


Thomas

[goodman441]

Unfortunatly I am not a trained copywriter, or marketing guru.....I had one sale this morning after making the recurring change, from an affiliate..... I will monitor it and see.....what I need is about 10 super affiliate that know how to really market the program. To get it to really take off, no refunds yet though, which is good!!!!

Thanks,

[TigerSoftware]

Unfortunatly I am not a trained copywriter, or marketing guru.....I had one sale this morning after making the recurring change, from an affiliate..... I will monitor it and see.....what I need is about 10 super affiliate that know how to really market the program. To get it to really take off, no refunds yet though, which is good!!!!

Thanks,


The longer the refund period the less the amount of refunds.

It is all about the conversions when dealing with affiliates. You are way ahead of the game already, Barry. For not know anything about copywriting or marketing you are still making sales. :)

Keep progressing and you will make more and more.


Thomas